Scientific method and man are the two cornerstones of the sustainability process inaugurated by Ferrari. Word of Benedict VineyardCEO of the Prancing Horse, protagonist on the occasion of the inauguration of the 680th academic year of the Pisan University. “The University of Pisa, my University, taught me the scientific method, the management of complexity and complication, the innovative spirit – his words collected by Ansa – These are concepts that I have always put into practice in my professional life, for example in sustainability plan that we are implementing at Ferrari“.
Technology and the human mind
Vigna's idea is clear: technology is extremely useful for integrate human work, and not to replace it in all and for all. “We must keep these teachings in mind to free ourselves from voluntary servitude towards the wrong use of technology, which it cannot and must not replace the human mind“continued the Ferrari CEO, who explained how this approach is also the one followed in all the corporate processes of the Maranello company.
Continuous learning
“It must be our critical thinking that guides us towards progress, through a continuous learning process which must also take advantage of our failures – added the Ferrari number one – The extreme search for perfection makes no sense: what matters is instead seeking excellence in order to grow. Innovation is what turns know-how into dollars, however it is not democratic because not everyone can see it and in any case it requires energy and resilience.”
Ferrari spirit
In short, technology and the human mind are two elements that must always go hand in hand, and neither of the two must ever prevail and overwhelm the other. “Innovation is done by looking inside and looking outside, and with this critical spiritwith innovation and with the ability to stand out in complications – concluded Vigna – If we also relocate the reasoning ability then what are we? What are we left with? I declined all of this together with my colleagues in the Ferrari guidelines and in his desire for progress”.
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