VIDEO: Costco’s new ‘anti-reseller’ sales scheme leaked

Strategy against resellers, opportunity for customers who buy for personal consumption or method to increase economic performance in pastries? The most asked question by cConsumers with Costco membership before the new way to sell cakes.

As the user ‘@soyjorgemontalvo’ documented on his TikTok account, Costco started selling cakes in half so that each portion counts as a unit, thereby limiting the sale by each person.

It is not clear if the companies founded in Seattle, Washington, United States, will only sell half the products or if they will implement a mixed model, that is, half and full cakes.

It has also not been made known whether this scheme will modify the purchasing policies. for said department, thinking about the option of it being a possible measure against resellers.

It should be noted that until the time of making this publication, Costco has not announced anything regarding the new modality of cake sales, therefore, there is no official information that clarifies the doubts raised above.

Why is everyone talking about resellers?

Several years ago a business scheme grew in popularity, making it more competitive, but so good that there was still opportunity for thousands of people: Resellers of Costo products, in particular, cakes.

This model consists of going to the branch early, buying pastries or other products in large quantities and selling them piecemeal at a well-selected location or to already established customers.

A way to redistribute the high-quality products that the North American chain sells to the general public.

When this method was booming, all entrepreneurs wanted to try it or at least everyone talked about it, but the passage of time brought out the negative aspects.

One of them was the hoarding of items, leaving daily customers unable to find them, who often have to go to resellers and pay much more.

The latter has motivated Costco to implement measures aimed at avoiding or reducing resale and for the rest of its customers to enjoy the benefits that their membership gives them, without getting bitter surprises when shopping.

I am Juan Pablo Chaidez Aispuro, a graduate in journalism from the UAS who life led to specializing in content creation to generate traffic on different channels. Since I was a child I liked the news and being informed; today, I consider myself more of a publicist. I gained some experience in the Noroeste sports area and as a radio reporter at Informativo Puro Sinaloa. In 2020 I joined the ranks of DEBATE, months later I became a Web Editor at Debate.com.mx. I am an apprentice and passionate about music, I am also fascinated by photography, travel, gastronomy, technology, astronomy, multiplatform content creation and helping whoever possible with my work. I always have my sights set on the highest, but family and real friends come first.

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