Still in the name of Italian comedy, the two new spots of the campaign will be broadcast on the main national television networks and on social networks.
Genoa – Sea or mountains? Even in winter, the dilemma is always the same: ready to go on vacation, how to find a place that meets everyone’s needs? The answer is simple: in Liguria.
To tell the story, after the first promotion campaign presented at the last edition of the Sanremo Festival, are the two new episodes of the region for the autumn winter 21/22 edition, presented this evening in Rome by the president of the Liguria Region Giovanni Toti, in the presence of the councilor for tourism Gianni Berrino, the director Brizzi and the actors. “We come from an extraordinary summer, whose numbers have exceeded even those of 2019 – explains Toti -. Our tourism is back at the time before the pandemic and was not taken for granted in so few months. We continue to tell the story of Liguria, which is beautiful to attend in the summer but is also more beautiful in the autumn, in the winter, for the Christmas holidays. Above all we try to support a sector such as tourism which has suffered a lot but has restarted with great tenacity and enthusiasm. In a country that grows and returns to GDP, tourism is an important item. In Italy the desire to live, produce and consume and to go on vacation is back. And behind tourism, there is the work of many Italians “employed in” a sector that is perhaps the one that has suffered the most in these months of lockdown. Supporting it is strategic and doing it with a commercial and a thread of irony is also a way to interpret the good mood that returns “.
Still in the name of Italian comedy, the two new spots of the campaign will be broadcast on the main national television networks and on social networks. At the center, the eternal discussions among fans of holidays in the mountains or by the sea, with Maurizio Lastrico who, after having already taken on the role of the priest, the professor, the friend and the merchant, this time is a waiter who would just like to take up the command and instead finds himself, in spite of himself, watching the skirmishes of a couple, played by Claudia Potenza and Nicolas Vaporidis. In the end, the solution was up to him: “Liguria, always and in any case”.
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