In addition to the 3.4 million that the Ministry of Culture has spent advertising the benefits of the announced plan of the General Directorate of Cultural Rights, on which nothing has been completed ten months later, Ernest Urtasun has reserved another 146,129 … euros to reinforce the social networks of that department. A lot of the tender is aimed at the X accounts (the network that Urtasun has just abandoned for being “the speaker of an extreme right oligarchy”) and Instagram of the General Directorate. Two lots refer to other ministry programs. The value of the contract amounts to 241,536 euros because the possibility of renewing one more year of the initially planned is expected.
The publication of this tender, which occurred on the 17 previous year. Of the 3.7 million destined in 2024 to non -profit entities, private companies and municipalities, 2,194,800 euros of this year have been passed, in which those affected by the Dana de Valencia will also be prioritized, with What the piece of the cake that will be distributed will be lower. These 2.2 million represent the lowest investment of the last four years. With the budgets of 2023 extended per second year, and to promote the General Directorate through which it intends to vertebrate its mandate, Urtasun has to subtract from some items to give it to others, and the book sector loses it. And that Urtasun said last week, in the presentation of the reading habits barometer, that reducing the workday will allow “to gain time for reading” …
In that same act, María José GálvezGeneral Director of the Book, reported that the new reading promotion plan, expired by the 2021-2024 period, “will go in coherence and consonance with that plan and major project of cultural rights.” After opening a participatory process for the writing of a final document from thirteen thematic axes, culture has said that it will be in May when it finally presents it. It will not be a law, as was initially provided, but a series of measures that will articulate the lines of work of the rest of the ministry. But, in the absence of something concrete, it is time for ads. As detailed in the tender, the winning company must guarantee “an annual minimum of 3,000,000 total results” in all the different accounts of the General Directorate of Cultural Rights. His X profile now has 305 followers and, Instagram, 2,207. The objective is “to achieve optimal knowledge of the different lines of work of the DGDC by the professionals of the cultural sector and the general citizenship.”
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