Carriages, the first motor cars from the early 1900s, design masterpieces of the 60s and 70s and, finally, the sustainable cars that will guide the transition that will lead us to 2035. This is what the format of Salone Auto Torino 2024 will be, the event outdoors in the center of the Piedmontese capital, free to the public, scheduled from 13 to 15 September. In Piazza Carlo Felice and Piazza Castello there will be test areas that will host all the low-emission technologies developed by the main car manufacturers, made available to visitors who will be able to test them on ordinary roads from Friday 13th to Sunday 15th September. Alongside the tests and the display of the brands' commercial innovations, there will be the supercars that make you dream, the most iconic cars, the prototypes and one-offs from the greatest designers, the two-wheelers of all the engines available for test drives, the innovations of related companies and the entertainment guaranteed by media partners, an open-air study that will unfold between via Roma, piazza San Carlo, piazza Castello, piazzetta Reale, Giardini Reali and piazza Vittorio Veneto.
Those who are in a hurry…
The Formula 1 cars, the queens of motorsport, the prototypes and the most beautiful classic cars of all time will be the protagonists of parades and dynamic events that will take place in the special circuit between Piazza San Carlo, Via Roma and Piazza Castello and which will offer an incredible spectacle, everyday. The passion of collections and clubs will instead be celebrated on Saturday 14 September with the Turin Grand Prix: sports cars from every era will be the protagonists in the evocative setting of the Royal Palace of Venaria which will be open to the public. The cars will then parade in a large parade that will cross the center of Venaria Reale, passing through the Panoramica di Superga, to end in via Roma.
Free Pass Salon
The Free Pass Salone will be activated for visitors, a free electronic ticket which will give its holders the opportunity to access various initiatives of the event, first of all the possibility of test driving the latest models made available by car manufacturers. Those who download the Free Pass Salone will also be able to access agreements for trains and buses to arrive in Turin on the days of the event, discounts and special entrances to Turin's museums, discounts and initiatives organized by participating shops and restaurants. The Free Pass Salone will be created in collaboration with the Piedmont Region, the City of Turin, the Turin Chamber of Commerce, the Industrial Union, Tourism of Turin and the Province, the National Automobile Museum, ACI, ACI Turin, ASI, the Polytechnic of Turin and the Residences Consortium Savoy royals. The Autolook Awards will be organized in collaboration with Autolook, the communication award for the teams participating in all motorsport disciplines.
“We have brought together the most exciting and evocative elements of the automotive system in a single format- explains Andrea Levy, President of Salone Auto Torino – in a single walk which, from Piazza Carlo Felice to Piazza Castello and Piazza Vittorio Veneto, will accompany visitors among the classic cars, the iconic models of the brands, the commercial novelties, also available in the test drive areas, the prototypes and the one-offs of the greatest car designers, the two wheels”.
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