Easier to manage stock
MotorKa leading company specializing in SaaS solutions for the automotive sector in the EMEA market, presented AI Video, the new feature of the suite StockSparK dedicated to stock management. Based on artificial intelligence, AI Video allows dealers to automatically generate full vehicle videos, including images, text and music, in minutes. This innovation allows you to reduce costs, save time and improve overall quality.
60% of customers search for cars online
A global analysis conducted by Statesman revealed that in 2023, consumers watched an average of 17 hours of online video per week. This data highlights the importance of videos in marketing, especially in the automotive industry, where over 60% of users looking for a new car declared having visited one showroom or a dealer's website after seeing a video of the vehicle they were considering. Videos therefore represent a fundamental element: a recent study conducted by Codefuel.com highlighted that websites with video have an average conversion rate of 4.8%, compared to 2.9% for those without video.
Easy to create videos
AI Video is the new solution based on artificial intelligence for video creation professional. This is the first result of the TechLab project, a research and development center promoted within the Group MotorK to design and develop innovative AI-based solutions for the automotive industry.
The strategy
“For those outside the industry, video production can be a long and expensive process, often preventing dealerships from fully exploiting their stock,” he says Marco MarliaCEO and co-founder of MotorK. “With AI Video we want to simplify and make this process more time- and cost-efficient, offering retailers and car manufacturers the ability to generate videos intuitively and with just a few clicks.”
Thanks to artificial intelligence, dealers have the ability to create high-quality videos in minutes, promoting vehicles in a comprehensive and exciting way. The videos can also be used immediately on the company's social media. AI Video offers the opportunity to present the entire stock in a dynamic way, highlighting the characteristics of each vehicle and increasing its perceived value. Fully integrated with other features of StockSparKAI Video enables the direct incorporation of technical vehicle information, further simplifying the entire process and eliminating the need for additional configurations with other tools.
The implications for the entire business
AI Video not only improves retailers' operations, but optimizes the entire business. High-quality content increases website traffic, consumer interest, and the ability to generate leads. There video production with the new solution StockSparK reduces costs and allows retailers to allocate resources more appropriately for their business.
AI Video represents another milestone in MotorK's innovation. “We continually strive to improve our solutions and meet the changing needs of consumers and the market,” concludes Marco Marlia. “AI Video is evidence of our ongoing efforts to create and develop cutting-edge solutions for our customers.”
(rb)
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