Thinking, the application sponsored by Ibercaja to help invest in pension plans through consumption in shops, has already reached the 4,000 active users since its launch At the end of October, although it has had 32,000 downloads. A figure that is still far from the 350,000 users who want to reach those responsible when the year ends, but that shows interest in such a tool.
The key, for David Herrando, general director of Pensumos, Pension for Consumption, is that users begin to save in a pension plan without being very aware that they are allocating a part of their daily expenses to said plan through the Purchase of products or services in 180 storesphysical or online, among which are Amazon, Ikea, Decathlon, Lidl, Telepizza or Bershka.
The firm was formally created in 2023 after overcoming the tests in the Sandbox Financial promoted by the Ministry of Economic Affairs and Digital Transformation, and required normative changes in the Regulation of Pension Plans to adapt the hiring to this type of savings product. And the application formally saw the light at the end of last year.
The original idea was José Luis Orós, a digital entrepreneur who now acts as a firm’s advisor, and Ibercaja, one of the managers who handle the most patrimonial volume in pension plans, saw the opportunity to boost this project, a pioneer in Europe.
The user only has to Download the application and link your credit cardsregardless of the bank you have, in order to follow the trail of your purchases in the associated shops, which allocate a part of the expense incurred in the pension plan, depending on certain offers that can be applied or the requirement of a minimum ticket, without having to worry about doing anything else. The firms gain some fidelity and recurrence of customers while they do not pay more for their purchases.
And at the end of each month, you can check the excerpt from accumulated money, since the registration process in the application entails the hiring of the pension plan, a Mixed global fixed income productwhich can invest up to 30% for variable income and 40% in currency other than the euro.
“When we bought before with cash we deposited the coins of little value that we had left in a piggy bank, and then we realized that in reality it was a lot what we had saved. Thought this concept applies but digitally. And with the support offered by a group like Iberce,” says Herrando.
Middle Ages
The manager emphasizes that the average age of users ranges between 35 and 55, a population fork that is already aware of the need to plan their savings. Although the objective is to capture younger people, from 18 years, where the concept of retirement, according to studies, sounds very distant. But, on the other hand, the idea of allocating a part of their purchase expenses seems more attractive without realizing that they are doing it.
Thinking was born precisely with a debt pension plan for the profile of its first clients, to “be able to build a fairly stable return in the short term,” according to Herrando, but the intention is to expand the range with other more risky profile plans that allow greater long -term revaluation.
“We are hard for us to save but we all buy every day, we are all consumers of products and services. But if we are able to attract and agglutinate companies, we can generate savings that tomorrow can be very relevant to users. We want to be the savings bizum,” says the director general of the firm, who marks as a goal to reach 1,000 associated brands, among which cultural organizations can also be included Ibercaja, already present.
Small businesses
Among the thinking objectives is also the idea of attract proximity tradewith the idea of reaching 30% of small businesses in cities such as Zaragoza, and firms more agreements such as those of the Hospitality Association of Spain, so that the consumption in a restaurant or coffee also computes in the pension plan.
“We want to give Amazon the same importance as to local trade, business On Line Already physicists, and we would like to create some type of badge for users to identify from the outside that it is a store adhered to thinking, “says Herrando, who emphasizes that the affiliation to the application also allows companies to underline their social work in the face of their corporate social responsibility policy, promoting savings in the face of retirement.
#Thinking #application #invest #pensions #reaches #users #months
