An event of the caliber of Summer Game Festival it is not cheap. Annual production is a job that takes months to become a reality, and requires a lot of money. In this way, a new report has revealed how much a one-minute ad in the main presentation costs, and all interested They have to spend a quarter of a million dollars if they want the eyes of the world to be on them for 60 seconds.
According to a new report by esquirewhich has been corroborated by documents obtained by Kotaku, a one-minute trailer at Summer Game Fest costs $250,000. An advance of a minute and a half costs $350 thousand dollars. A two-minute trailer costs $450,000. Finally, two and a half minutes costs $550 thousand dollars. These are figures similar to what many paid for a spot at The Game Awards last year.
Money doesn’t just buy a space at the Summer Game Fest, but also includes a certain number of publications on the official social networks of the event. One-minute trailers get one post, one-and-a-half minute trailers get two posts, and two-minute or longer trailers get three.
However, not everyone has to spend this amount. According to the confidential document obtained by Kotaku, There are spaces considered “earned editorial places”, which are freeand are probably reserved for big reveals from companies like Sony, Nintendo and Microsoft.
While companies like Ubisoft and EA can pay that kind of money, small and independent developers can’t always participate in these types of events. However, When they do so, they have the opportunity to show their project on the same stage as the most recognized companies in the industry.
As the Summer Game Fest becomes more important in the video game industry, more and more companies want to reveal their big projects at an event of this magnitude, and have the eyes of millions of users around the world on them. However, this also means that Geoff Keighley is in control of the price of admission, so these figures are sure to grow year on year.
We remind you that This year’s Summer Game Fest will take place on June 7. On related topics, Geoff Keighley reveals why Nintendo is not present at this event. Likewise, this will be the calmest event of all.
Author’s Note:
$250k for a minute sounds like a lot to some, and it is, especially for independent studios. However, for someone like EA or Ubisoft, this is money that is included in their marketing budget.
Via: Kotaku
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