Every day it is more common to own a television with Smart TV, whether with Android installed, Amazon or even Roku installed. In addition to watching content on these devices, you also enjoy your video game through a console.
In the very specific case of Roku, when you pause a stream, you get ads, often related to the content you are consuming. This brings million-dollar profits to the aforementioned company. But the thing about these ads is that they don't work if you are playing video games.
The joke is that Roku already devised a patent in which it realizes which HDMI port you are using to play on one of its televisions and, with them, when you are pausing the experience, they can show you ads. The task certainly sounds invasive, especially since you are using software other than the one on the screen.
It should be noted that Roku does not make strong profits from its hardware, but from its software and ads are part of its strategy. If you use one of their televisions and you are not using their software, then they stop making profits.
Now, said patent would have to mess with the information that travels to the HDMI port of the television. Well, it would not only depend on how long a static screen remains, but also if the sound is muted in some way. Likewise, if it is a video game, what kind of ads could they implement or offer?
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Roku's patent for video games is planned in a very special way
Roku's strategy for deploying ads using its software is very basic. Technically, it means that you pause what you are watching and, when you make a sandwich or do something, the ads appear. But what happens when you are using a video game console?
First of all, it sounds totally invasive especially because they interfere with an activity unrelated to the base software of the television. Technically you get involved with an HDMI port and then you transmit the content you want. The thing is, surely those devices will have some kind of user agreement where they will be able to send you ads if you pause your console for a certain period of time.
The point is that it is an efficient measure that stops getting in the way when you start playing. Do you think Roku will end up implementing it in your video games? Don't stop following the conversation on our Discord and don't miss our news at Google news.
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