“There was a mistake, what did I do wrong” Chiara Ferragni publicly breaks her silence on the Pandori affair, the words released to Che Tempo Che Fa

Pandoro-gate kicked off the entrepreneur's ordeal, with Chiara Ferragni's mea culpa and the admission of an obvious “communication error”.

Chiara Ferragniguest of Fabio Fazio a What's the weather like, faced a long interview in which he touched on various topics. There are many delicate passages, including memories, videos and considerations on the professional and personal life of the influencer. During the live interview on Nove, Ferragni shared his experience with the haters on the Web.

These last two and a half months have been quite intense, but my story is small compared to global tragedies. I found myself at the center of a wave of hatred and, even though I am Chiara Ferragni, I was not prepared. I wasn't ready for the violence of certain attacks.

Chiara Ferragni then reflected on the watershed of this latest period of difficulty, especially those relating to the problems with the Antitrust. The authority in fact fined it for “unfair commercial practices”, regarding the combination of the Ferragni brand with Balocco pandori. It is from here that the entrepreneur's ordeal began, with the mea culpa and the admission of an evident “communication error”.

December 15, 2023 was a watershed for me, the day the Antitrust ruling arrived. Up until that moment I was convinced that I had always conducted correct business operations.

The influencer remains of the opinion that the charity must be done, at times, even publicly to try to attract attention and provoke a positive “emulation process”. Chiara Ferragni claims to have practiced it both privately and publicly. The reference goes to when she donated her entire compensation from the 2023 Sanremo Festival. Ferragni on commercial operations, on exemplary philanthropy in recent years and on the race for cover, admits:

Obviously, if there were misunderstandings, it means that they could have been handled better. […] I was terrified by the thought of not being able to demonstrate my good faith. At the time I made that video, I was wearing makeup, despite some claims otherwise. Of course, in hindsight, I should have separated the business operations from the charity. I want to demonstrate my good faith. On social media, I share a lot but not everything. In what I publish, I remain authentic.