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Ideal homes with model children, meals prepared for hours to the taste of the man of the house or meticulous care of one’s own image in the service of what, according to traditional models, is required to be the perfect wife. This is what, accompanied by a typical aesthetic of North American homes from the 50s and 60s, they promote in the TikTok videos of the calls tradwifes. It is about influencers,with millions of followers, who as a response to the deception that 21st century feminism is for them, extols a way of life based on traditional values around what it means to be a housewife at the service of her husband and her family. A trend that says a lot about the cultural war that the extreme right has been winning for years. In today’s chapter, Nuria Alabao analyzes the cultural movement of tradwifes and its diffusion context.
For more information, here are the two articles by Nuria Alabao:
Ideal homes with model children, meals prepared for hours to the taste of the man of the house or meticulous care of one’s own image in the service of what, according to traditional models, is required to be the perfect wife. This is what, accompanied by a typical home aesthetic…
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