The online purchases that Americans made during Black Friday, the day after the Thanksgiving holiday and in which stores carry out large sales, could have reached a record of up to almost 11 billion dollars .
According to Adobe Analytics, specialized in electronic commerce data in the country, the volume of sales made on Friday They could range between 10,700 and 11,000 million dollarsa figure that would be a record.
As reported by the ABC network, at the close of that day Internet sales were 8% higher than on Black Friday last yearaccording to the first data from Adobe Analytics.
The projection is in line with the record registered on Thanksgiving, a day in which online sales totaled 6.1 billion dollarsyes, that is, a 9% more than last year, according to the consulting firm.
Among the items most sought after by the American consumer during ‘Black Friday’ are toys, which have seen discounts of more than 27% and whose sales exceeded by 178% to those of an average day in the month of October, according to Adobe Analytics.
Beauty and skin care products, wireless speakers, televisions, patio heaters and even household items and toys. recently released feature film ‘Wicked’based on the Broadway musical of the same name, were other of the most in-demand items.
According to Adobe Analytics, the 57.6% of Friday’s online sales were made in phones and electronic devicesmore than the 55.5% that was registered last year. The day after Thanksgiving has traditionally been the unofficial start of the Christmas shopping season in the United States.
According to data from the National Retail Federation, this year a record of 183 million people shopping in stores and online between Thanksgiving and Cyber Monday.
The latter was born two decades ago, after the emergence and growth of online commerce, and causes the discount days to extend until Monday. Even so, the National Retail Federation expects that this Black Friday will be the most popular day for shopping and that Two thirds of today’s buyers do so in physical stores.
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