The business world is in a state of shock after the confirmation of the death of several prominent businessmen due to DANA that has devastated the Valencia region. Among the more than 200 fatalities are Miguel Bordeos Baño, founder and president of SPB and Cleanity; José Luis Marín, owner of the Mas Camarena schools; and Vicente Tarancón, co-founder and president of Luanvi. Here the story about the figure of the latter and his iconic sports company.
Vicente Tarancon was a reference in the world of Spanish sports through Luanvi, a company that was established in the early 70s. As detailed in the historical document of the brand, Luanvi, initially specialized in production and marketing of costumespivoted towards the manufacture of sports equipment in 1972, becoming an essential player in the sports textile industry in Spain. In 1977, the company introduced its iconic spruce logo, symbolizing its commitment to nature and the environment.
During the 90s, Luanvi had exponential growth in recognition by associating with elite teams in various disciplines. These collaborations included participation in the most prestigious international sporting events, such as the Olympics and the UEFA Champions League. His ability to dress in the clothing of historic Spanish football teams, such as Valencia CF and Villarreal CF, consolidated its reputation in the market.
Sports influence and development in the region
Luanvi’s versatility has gone beyond the soccer fields. Thus, the Valencian brand established itself in basketball and futsal. The brand has dressed teams such as Valencia Basket and Aspil-Vidal Ribera Navarra, demonstrating its commitment to the various aspects of sport in Spain. Currently, Luanvi collaborates with approximately 200 clubs, which highlights its positive influence on the development of sport in the peninsula. It has also been associated with running competition brands such as the Behobia – San Sebastián race and the Valencia Marathon. In addition, it is the official producer for the Valencia Community Football Federation.
The Valencian sports brand has a staff of almost 100 people, who are divided between the offices, warehouse and production sections. The company headquarters has a total area of 8,800 m2, of which 6,000 m2 correspond to the logistics warehouse.
Luanvi achieved its goal of double-digit growth in 2023. The company invoiced between 12% and 15% more than in 2022, with revenues close to 17 million euros, as declared in March of this year by Tarancón and reported by CMDsport. The businessman evaluated the balance positively and explained that if he did not manage to exceed that amount it was because “the New Balance project started later than desired.” The manager was referring to agreement between New Balance and Luanvi, with which the Valencian company has become a distributor of the American company’s ‘Teamwear’ category until 2025, in Spain, Portugal and Andorra.
Tarancón’s legacy
The DANA tragedy has affected not only the lives of businessmen and their families, but also the entire community that benefited from the textile project. The Luanvi company, which operates from its headquarters in Paterna and employs nearly a hundred people, is a clear reflection of Vicente Tarancón’s legacy. Their vision and dedication to the sports industry have made the brand a fundamental pillar in the community represented in each kit.
Vicente Tarancón’s legacy at Luanvi goes beyond his business ability. His passion for sport and his commitment to social well-being translate into an approach that has allowed more than half a million players show off their colors. This impact resonates deeply with the community, which now faces the harsh reality of its loss.
Spanish sport, a symbol of unity and effort, mourns the loss of a pioneer who contributed to its rich tradition. The influence of Vicente Tarancón and his business legacy will likely persist over time, inspiring future generations to follow in his footsteps in the promotion of sport and culture in Spain. The community will remember this visionary not only for his project in Luanvi, but for the passion and determination he left as a legacy in the business and sports world.
#story #Luanvi #successful #sports #brand #Vicente #Tarancón #deceased #DANA #began #selling #costumes #Valencia
