If you are a regular visitor to the Fruería section, you will surely have noticed that, regardless of the supermarket, both oranges and tangerines always come inside a red mesh. Although it may seem that it is a chance or that it is done by habit, nothing is further from reality: It has a scientific explanation.
And, beyond being a mere exposure and visual presentation of the fruit, it is a crucial and determining factor for influence consumer perception. In fact, according to numerous investigations, the use of this color aims to enhance the appearance of freshness and maturity of oranges and tangerines.
An optical effect
In this case, the Munker or Munker-White’s optical effectthis is explained by the Tiktok profile, @pildoras_cultural. This produces when, by overlapping colors, those that are first cause a enhancement of those behind. A visual effect that especially benefits marketing, since it shows that The real color perception can be altered. Thus, the use of red in the network can cause the fruit to seem more mature and juicy, even when it is not.
To explain it and that it is even clearer, it gives an example, in which you can see the way in which we perceive different colors in the balls shown: green, blue and red. Well, that is not so, since all of them are of the same brown tone and what makes them see them differently are the colored lines that overlap.
#real #reason #oranges #red #play #mind
