Piracy in football has been a constant headache for image and reproduction rights owners around the world. Each country, with its relevant legislation, is trying to combat it in every possible way, but among all of them, Italy is the nation that taken the harshest and surely controversial measures to put an end to it.
This is due to several reasons, but the two that stand out the most are the fines sent to individuals of up to 5,000 euros for watching a match irregularly, and the other is the development of an anti-piracy system called Privacy Shield. This platform allows copyright owners request telecommunications operators and internet service providers (ISPs) to remove pirated content without the need for judicial authorization.
Javier Tebas, president of the Spanish LaLiga, has already mentioned on numerous occasions that he would like to have this technology in our country. However, and even though Piracy Shield has been more than effective in its mission to block and close hundreds of IPTVs that broadcast pirated footballlike many web pages, links and other ways in which users watched games illegally, It has also brought to light a reality from which Thebes has renounced on several occasions.
Yes, it is true that Piracy Shield has proven to be effective in Italy, however, it has been discovered that the real problem that football has is not piracy. And although it is currently very difficult to find pirate links to watch football in Italy The audience of legal streaming services like DAZN or other platforms remains the same.
This can only tell us that users pirate football because subscriptions are too expensivea problem that has already been pointed out by users in the past and that just a few weeks ago DAZN also recognized in France.
This discovery puts these platforms and LaLiga in Spain as well, in an uncomfortable situation, since The fight against piracy should not only be done with blocks, but affordable alternatives must be offered to usersbecause as other companies have already demonstrated with other entertainment media, such as Netflix with movies or Spotify with music, Users are willing to pay as long as they consider it to be a fair price.
Unfortunately, and although other countries like France are already trying to lower subscription prices, in Spain it seems that we are far from it. You just have to look at Tebas’ statements back in November when asked about open football, where he ironically responded that “Free football? And free bread, free tobacco, gin and free shots… all the best, of course”, completely closing this possibility.
It doesn’t have to be free, but the fact that football in our country has a high price that thousands of users cannot afford, is a reality that these organizations have to find a solution to.
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