The new tourism promotion projects planned by the Government can go through fashion

He Government of Cantabria wants centers its new tourism promotion projects can be channeled through fashion and the Cantabrian designers. In this way, the area advisor, Luis Martínez Abad, has met with the Cantabrian fashion designer, Odette Álvarezto analyze the results of the support of the Government of Cantabria in the presentation last Madrid Fashion Weekfrom the collection ‘Infinita Spring 25‘, signed by the designer, and which has had a wide impact in both national and international media that have covered this fashion event, one of the “most important in the country.”

The designer explained to the head of Tourism that The entire collection has been inspired by Cantabria. Likewise, at the beginning of the designer showshas been projected a promotional video of the region. On the other hand, both have scheduled upcoming meetings to study different initiatives and projects in this field of action, both in the main catwalks of the country, as well as others that may be held in Cantabria.

Both, who have scheduled upcoming meetings to study different initiatives and projects in this area of ​​actionhave agreed that this type of initiatives are a “excellent channel” to spread the tourist offer of Cantabria. Abad has insisted on the importance of carrying out tourism promotion of Cantabria, “through the talent of our creators such as Odettewhose prestige in the world of Spanish fashion is a palpable fact.”