The National Basketball Association (NBA) took a new step in its commitment to innovation and technological development in the world of basketball.
(Also read: Canelo Álvarez would already have defined his two rivals for 2024).
Through its NBA Launchpad initiative, the league selected five emerging companies to participate in the third edition of this project, which seeks to explore new possibilities in the fields of basketball and business.
In a recent press release, it is detailed that three of the chosen companies focus on “advancing the game.” These are Reboot Motion from Los Angeles, Tonsser from Copenhagen and Plantiga from Vancouver.
On the other hand, the other two, TextQL in New York and Dimension Studio in London, are “focused on improving the fan experience.”
The NBA has selected five companies for the third cohort of NBA Launchpad, the league's initiative to source, evaluate, and pilot emerging technologies that advance the NBA's top priorities on and off the court.
The 2024 cohort includes: Dimension Studio, Plantiga, Reboot… pic.twitter.com/2P5w1SD2Ac
—NBA (@NBA) January 25, 2024
(Keep reading: Franklin Téllez and Leidy Lozano won the National cross country).
Strategic collaboration and future vision
This program, which lasts six months, is not only a platform for these startups to demonstrate their worth and potentialbut also represents a unique opportunity to collaborate closely with one of the most innovative and far-reaching sports leagues in the world.
Joining the NBA All-Stars 🏀
We're thrilled to announce that we are one of five companies chosen by the @NBA to join the NBA Launchpad – an initiative which pilots cutting-edge technologies to advance basketball and enhance the fan experience 🙌 pic.twitter.com/LIJrWKpe3Z
— Dimension Studio (@dimensionstudio) January 29, 2024
(Of interest: Earthquake in Colombian basketball: clubs demand clear accounts from the Federation).
Tom Ryan, the NBA's vice president of Basketball Strategy, highlighted the importance of this project as a pillar for continuous innovation in basketball.
In his words: “NBA Launchpad continues to support cutting-edge technology startups to stay at the forefront of innovation in basketball. Working with these talented entrepreneurs inspires our thinking and has the power to change the game.”
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*This content was rewritten with the assistance of artificial intelligence, based on information published by EFE, and was reviewed by the journalist and an editor.
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