Google is considering charging for new premium features of its system based on artificial intelligence (AI) technologies. The publication reported this on April 4 Financial Times (FT) with links to sources.
According to the publication, we are talking about the Gemini AI assistant, Google’s proprietary chat bot, which they plan to integrate into search. For now, Gemini is available to premium subscribers as part of the Gmail email service and the Docs document service.
The technology necessary to implement such functions is already being developed, although the company has not yet made a final decision on their paid launch, writes FT.
The material also notes that classic Google search will remain free, and users with a premium subscription will also see advertising in it. Search and related advertising generated $175 billion for the company in 2023, more than half of its total revenue, the company said.
FT writes that Google began testing search with AI functions, the so-called SGE (Search Generative Experience), back in March last year. It is available to a limited number of users with a paid Google One subscription, which provides more cloud storage. High-tech search offers more detailed answers to queries. It is noted that the company saw the need for AI integration after the launch of the ChatGPT chatbot by OpenAI.
According to the publication, testing SGE costs Google more than working with classic search, which is why testing is slow.
A number of experts cited by the British newspaper believe that the introduction of AI could negatively affect Google’s advertising revenue, because users will be able to receive more information without directly going to advertisers’ websites.
On April 1, at the “Great AI Debate” seminar, American billionaire and entrepreneur Elon Musk said that the development of artificial intelligence could lead to humanity’s death with a 10–20% probability. Earlier, on March 13, Musk said that in 2025 AI will become smarter than any person on Earth, and by 2029 this technology can surpass all of humanity in intelligence.
Earlier, on April 26, Bloomberg reported that the American corporation Apple does not plan to release a proprietary chatbot with generative artificial intelligence for the iPhone along with the iOS 18 operating system. The company instead intends to use third-party technologies. It was reported that the corporation is exploring the possibility of licensing other services, such as Google Gemini and ChatGPT from OpenAI.
In February, Russian Prime Minister Mikhail Mishustin said that the Russian neural network of Sberbank GigaChat and the Western ChatGPT have different understandings of what is “good” and what is “bad.” The Russian product is in no way inferior to Western ones, he assured.
Earlier, on January 26, Andrey Belevtsev, senior vice president and head of the Sberbank Technologies block, reported that the Russian GigaChat PRO neural network surpassed the ChatGPT-3.5-turbo model in terms of the quality of answers in English and Russian.
According to him, during the exam, the Russian model coped with questions in English in the MMLU (Massive Multitask Language Understanding) test 6% better than its competitor.
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