The head of the Institute for Internet Research, chief analyst of the Russian Association for Electronic Communications (RAEC) Karen Ghazaryan warned Russians about the manipulations of politicians in social networks. The specialist revealed the mechanism of human manipulation in a large interview with “Lente.ru” in the framework of the large-scale project “Algorithm. Who controls you? “
According to Kazarian, he is surprised that fans of some political forces sympathize with the actions of their supporters on the Internet, but at the same time vehemently condemn opponents who use the same tools. As an example, he cited the scandal with Cambridge Analytica, which is believed to have influenced Donald Trump’s victory in the 2016 presidential election by collecting personal data from Facebook users and simulating the behavior of tens of millions of Americans in order to serve them relevant political ads.
“Trump’s opponents write that this is horror and a violation of all rights. But at the same time, they say what a cool election campaign Barack Obama had, without thinking that Obama used the same targeting tools for political influence through social media. And now they shout: “We are being manipulated!” Really, are you serious? ” – concluded Ghazaryan.
According to the expert, political advertising on social networks can have an impact on ten percent of those who are undecided about their position. “Everyone else already knows what they want. But only they don’t like to talk about it loudly, because this is a whole industry in which big money is spinning, ”the specialist noted.
“Algorithm. Who controls you? ” – a large-scale special project-study of the influence of the algorithms of the world’s most popular services on a person, society, politics and global world processes. In six parts of the project, it is analyzed in detail how the content ranking system in social networks affects the real life of millions of people: it imperceptibly changes a person’s attitude to love, family, friendship, society, and affects the intellectual abilities of people. In addition, within the framework of the project “Lenta.ru” publishes three-part documentary… It examines who and how manipulates humanity with the help of algorithms, how they change reality, what dangers they pose for the world and how humanity is confronting these challenges.
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