From a scenographic perspective, the power of politics becomes important in the rumor mill of the issues, what is discussed in the morning discussion tables? in the interviews and comments on radio corridor, what publications are published by the media and the portals. Who is and who is not?
Until now, and as much as the political class, for the most part, cite that it doesn’t matter what the media says as long as it gives results, men and women succumb to the power of a tweet, to a media scandal, an imposing story and even to a journalistic veto by the person who covers the source.
This narrative of what happens in the intangible, in speculation and the political atmosphere modifies the decisions that are palpable. That is to say, the politician invariably acts based on the political cost, the percentage points of popularity and acceptance, decisions that sometimes even have to be seen from a legal perspective are politicized and taken without taking into account the norm, the reason or the benefit of the majority.
What irony then that what is real does not matter and speculation prevails over what should be!
And under this conceptual struggle, of course, the masters of controversy, the political marketers and the market goons who either ridicule themselves or lack ethics and agreement for those longed-for points of approval become relevant. That although it is true, it is a positive bet for electoral purposes, it further discredits politics, instead of dignifying it, it discredits it.
In mathematical terms, for better or for worse, they are the masters of the political narrative, even above, and in attention to the title of this article, the governor of the state himself.
Seizing the narrative seems complicated, but as I mentioned in previous paragraphs, it is not, that battling struggle in the subject’s political consciousness will always be constant, how far should the controversy and the note be the premise? everyone decides.
There will, of course, be those who defend this political communication tool and there will be those who reject it, but what we cannot put into discussion and which is the main focus of this column, is that seizing the narrative is essential for the man who, Supposedly, he has the most political power in our state.
Is Rubén Rocha Moya the person who dominates the political narrative in Sinaloa? no.
For a person of this political depth there is no reason to go unnoticed, neither the mayor of Culiacán, Jesús Estrada Ferreiro, nor that of Mazatlán, Luis “Químico” Benítez, much less a secretary of his cabinet like Héctor Melesio Cuen should have a bigger punchline than the state governor. No matter how justifiable the reasons may be, the governor sets the agenda, it should not be set by his subordinates, in theory.
Lack of governability? It may be.
Measured in his discussions and dedicate himself to governing? can be too.
That the aforementioned political actors have a greater command of the political narrative? it is a fact.
See you next time.
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