The Emirates Media Council and the Emirates Competitiveness Council launched the “Media Professionals” program, which aims to build a new generation of qualified Emirati media experts, who are able to keep pace with the rapid changes in the global media industry, and contribute to achieving the UAE’s vision of building a diversified and sustainable media economy, in a strategic step that reflects the commitment to… The state develops the media sector and enhances the competitiveness of national cadres.
The program targets new citizen media graduates in the country, in addition to final-year media students, and professionals looking to develop their skills in the media sector. Applications to join the program will be received in the coming weeks.
His Excellency Sheikh Abdullah bin Mohammed Al Hamed, Chairman of the National Media Office and Chairman of the Board of Directors of the Emirates Media Council, stressed that the launch of the “Media Professionals” program comes within the framework of the vision of the wise leadership to empower Emirati youth and provide them with the necessary skills to contribute to the development of the media sector and make it a stimulating tool for the development of the economy. Pointing out that investing in young media cadres is an investment in the future of the national media, and ensuring its sustainability and competitiveness on the international scene.
His Excellency said: “Through this program, we seek to build a new generation of media sector leaders capable of producing meaningful and influential media content that reflects the values and culture of Emirati society, and meets the aspirations of the public. The program represents a new step towards creating a competitive Emirati media, placing our youth at the heart of the industry.” Global media.
His Excellency Sheikh Abdullah Al Hamid added: “The UAE is full of promising human resources, and we are keen to enrich national cadres with experience and hone their skills in line with the requirements of the changing media landscape and its renewed challenges.”
For his part, His Excellency Dr. Abdul Rahman bin Abdul Manan Al Awar, Minister of Human Resources and Emiratisation, affirmed the Ministry’s commitment to providing support for such national initiatives that would qualify Emirati cadres, hone their skills, and enhance their competitiveness to join the workforce in various sectors.
He said that the media sector is one of the sectors capable of providing attractive and stable jobs in light of the diversity of job opportunities in traditional media and the modern media resulting from the massive digital revolution, which requires preparing a generation of young citizens to meet the requirements of these jobs and keep pace with the rapid changes that the media is witnessing globally. Locally, and empowering them to be effective among the national media leaders and influential in the global media scene in a way that reflects the national visions and aspirations and the state’s development path.
He called on talented young citizens who wish to join the media sector to invest in such an initiative by joining the program that paves the way for them in this vital and important sector.
For her part, Her Excellency Ohoud bint Khalfan Al Roumi, Minister of State for Government Development and the Future, confirmed that the “Media Professionals” program reflects the country’s firm commitment to enhancing the readiness of the UAE’s youth with future skills in the media sector, allowing our youth to contribute to leading the development process to build a sustainable media sector.
She added that the program contributes to providing young people and media graduates with the necessary skills to keep pace with future trends and rapid changes in this vital sector, in addition to preparing a generation of creative media professionals who are capable of producing distinctive and innovative media content that reflects the country’s bright image in global forums.
For his part, His Excellency Ghanem Al Mazrouei, Secretary-General of the Emirates Competitiveness Council, said that such initiatives are the result of the wise vision of our wise leadership and the diligent follow-up of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President of the State, Deputy Prime Minister, Head of the Presidential Office, Chairman of the Council of Ministers. Managing the Emirati cadres competitiveness council.
He added that the “Media Professionals” initiative represents an extension of other initiatives launched by the Council in partnership with sector organizers to develop and employ young Emirati cadres in various vital sectors, adding: “We realize that the media sector has a significant impact as a competitive economic sector and is witnessing rapid development thanks to technological and digital development, so it was necessary to Investing in building national media talent and expanding their global presence, as the program will enable young cadres to gain world-class experience and work with international experts.”
He explained that the goal of this partnership is to provide training and employment opportunities for citizens in major global media institutions and leading digital platforms. To provide media institutions in the private sector with young Emirati cadres and to optimally qualify them to meet the needs of the changing labor market. To be the best ambassadors for the national media and to enhance national identity and positive behavior in light of global developments and changes and media technology.
In turn, His Excellency Mohammed Saeed Al Shehhi, Secretary General of the Emirates Media Council, said that the “Media Professionals” program constitutes a unique opportunity for media graduates to gain practical experience and develop their skills by working in major international media institutions and leading digital platforms, as the program is in line with the Council’s vision and strategy aimed at empowering Growth and prosperity of the media industry and maximizing its impact as a competitive economic sector by investing in building the new generation of local media talent, supporting media content and expanding its presence regionally and globally.
He added that the media sector is witnessing radical and rapid transformations thanks to technological and digital development, which requires media talents who possess advanced skills and exceptional capabilities to deal with these changes.
He pointed out that the program will enable young cadres to gain world-class expertise and hone their skills by working with international experts, thus strengthening the UAE’s position as a leading media center in the region, as it focuses on building young media competencies in various specializations and new jobs, especially in media data and artificial intelligence. And other emerging fields and sectors.
His Excellency explained that the “Media Professionals” program provides the country with the best talents and expertise that can provide creative work in new media sectors, as it contributes to motivating young people to launch media projects inspired by the global experiences they gain during their membership in the program.
His Excellency Mohammed Saeed Al Shehhi stated that the program adopts an integrated methodology that combines theoretical lectures and practical exercises, in addition to interactive sessions with experts from leading digital platforms, applied practical projects, and continuous performance evaluation to ensure the maximum benefit for participants.
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