He FC Barcelona announced this Thursday that in the Clásico on October 26 in Madrid and in the Barça Women’s match against Eibar on November 2, their men’s and women’s teams will wear their chests andThe logo of the British band Coldplaywithin the agreement with Spotify.
«A new Clásico for the men’s first team is approaching and, as is tradition, it is accompanied by a change of logo on the Barça shirt that promises to shake up the world of sports sponsorships again. This time the band chosen by Spotify is nothing less than one of the biggest and most recognized pop rock groups on the planetColdplay”, were the words chosen by the Catalan club to announce the agreement.
Coldplay will wear the men’s first team shirt at the Santiago Bernabéu and the women’s team shirt in their F League match against Eibar.
The emblem of the British team that will appear on the shirt is inspired by their tenth album ‘Moon Music’published last October 4, from which the singles ‘feelslikeimfallinginlove’ and ‘WE PRAY’ have already been extracted with the participation of Little Simz, Burna Boy, Elyanna and TINI.
It is, furthermore, a clear nod to the past and to the great Barça of Pep Guardiolawho achieved the sextet to the rhythm of ‘Viva la vida’ by the British band. One of the many successful singles by Coldplay, the most played British band of all time on Spotify and which has 11 songs in Spotify Billions Club, the group of songs that accumulate more than one billion views on the platform.
Exclusive edition
As the club pointed out in a statement, Two exclusive editions of the match shirt will go on salewhich can be purchased from this Friday the 18th in the Barça Store and on the club’s electronic commerce platform. Beforehand, from the 17th a registration page is available for the pre-sale that will begin this Thursday at 11:30 p.m. and will last until the opening of the physical stores, on Friday the 18th, at 10:00 a.m.
One of the limited editions will consist of 1,899 units in Match quality of the match t-shirt with the Coldplay logo and another, more exclusive one, will only have 22 units, also in Match quality, with a fluorescent effect on the logo, and with the signature of the starting players of both matches, from the confrontation of the Classic and League F.
In addition, FC Barcelona, Spotify and Coldplay are also putting a song on sale this Friday. ‘lifestyle’ clothing line with t-shirtssweatshirts and a scarf. This merchandising has motifs that combine the graphic imagery of the British band’s ‘Moon Music’ and elements of the corporate image of FC Barcelona and Spotify.
The benefits of these collections will be allocated to a joint project of the United Nations Refugee Agency (UNHCR/UNHCR) and the FC Barcelona Foundation.
This activation of the Spotify agreement with the Blaugrana club is one more example of how The association with Barça goes beyond a brandsince it offers new dissemination platforms to artists and creates actions as outstanding as those previously carried out with KAROL G, Rolling Stones, ROSALíA and DRAKE.
«It is an honor that Spotify has chosen to include our ‘Moon Music’ design on the FC Barcelona shirt. We have had one for many years special relationship with the city and the club. We are also proud to support UNHCR/UNHCR in their life-saving work to protect refugees and displaced people around the world. “Thank you with all my heart to Spotify and FC Barcelona for making it possible,” the Coldplay group acknowledged in statements provided by the club.
The Vice President of Marketing of FC Barcelona, Juli Guiu, has assured be delighted to partner with Coldplay thanks to Spotify deal. «The band and the club profess a mutual love that goes back many years, from the band’s visit to training, to the Barça players who have seen Coldplay live in Barcelona over the years. , even the group’s music turned into the soundtrack of some of the club’s best moments,” they recalled.
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