One of the most controversial points in recent times about Real Madrid’s management has been the usual resale of tickets on match days, especially as a consequence of ‘bad practice’ by some members and Real Madrid fans. The demand to see the best players in the world at the Santiago Bernabéu is increasing and, despite the recent renovation, the stadium’s capacity is still limited to just over 80,000 attendees.
Florentino Perez He recognizes it and knows that it is a problem, since “everyone wants to come to the Santiago Bernabéu. And although the club is 100% committed to eradicating the problem of ticket and season ticket resale (the season tickets that allow entry to the Bernabéu are personal and non-transferable) by imposing different sanctions, it is a somewhat incomprehensible puzzle, for the moment.
That is why Real Madrid is looking for the perfect formula so that all fans of the white club can feel in first person a football match at the Santiago Bernabéu. And this was revealed by its president during the General Assembly of members, held this Sunday, where he assured that “We are negotiating with Apple about being able to put glasses on you and watching the game as if you were in the stadium, it would be the infinite Santiago Bernebéu”.
Apple technology for an infinite stadium
Although Florentino Pérez has not offered more details, he has informed his members of the club’s intention to offer its fans an alternative to going to the countryside on Sundays, that of virtual glasses.
It is notable that Real Madrid It has 34,000 members who do not have a season ticket at the Bernabéu and more than 100 million fans (including ‘premium Madridistas’) around the world. This creates an accessibility problem for which Real Madrid believes it already has the solution.
“I’m thinking about doing it with Apple, for example. It’s very easy, some watch it at home with glasses that look better than in the stadium, and so, that they would have a seat in their house, a subscription. “That’s what we’re working on.”
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