Who acquires a smartphone, also buys a case, a screen protector, a charger or headphones, for example. Aware of this universal trend, Telefónica Brazil has taken positions in this market segment with the purchase of I2go, one of the most powerful mobile phone accessories brands in Brazil, with a presence in more than 20,000 points of sale throughout the country. The transaction, valued at 80 million Brazilian reais (around 13 million euros), allows Vivo – Commercial Mark of Telefónica Brazil in the largest telecommunications market in Latin America – diversify their sources of income in businesses outside connectivity. The operation, executed through Terra Networks Brazil, intends to consolidate living in an activity in which it already participates through the OVVI brand.
Ricardo Hobbs, Vice President of Strategy and New Business of Vivoit is clear that “I2go is a strong reference and with a great experience in the development and import of products.” And, in addition, the new purchase is perfectly compatible with Ovvi, Telefónica teaches that it has already conquered an important space in the premium accessories market. Therefore, this transaction Synergies project to consolidate the presence of Vivo “in the Telephone and Electrodometics Accessories Segmentwhile reinforcing our commitment to offer innovative and high quality products, “he explains.
Among other promotional milestones, Ovvi sister her image with Time Brazil, of the Olympic Committee of Brazil and the Brazilian soccer teams. Ovvi has specialized in the high -end market with six types of products: movies, covers, loaders, cables, portable batteries and mobile phones.
For its part, the I2GO products portfolio has a greater variety of references than OVVI, all characterized by an affordable price. Thus, they market loaders, data cables, portable batteries, headphones, portable speakers, smart watches and vehicle supports, in addition to smart switches and scales, which are part of a dominated home line.
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