After the announcement of the birth of Stellantis and the first months of creation of the new automotive group born from the merger between FCA and PSA, we wondered for a long time which of the 14 brands within the company would be sacrificed. There had been long talk about Chrysler but also about Lancia and even Alfa Romeo, considered the Achilles' heel of the new company. In recent days, a background has emerged on the topic of these two Italian brands, now included in the so-called premium cluster together with DS. Stellantis CEO Carlos Tavares actually spoke on the topic, saying that many would have asked him to sell Alfa Romeo and close Lancia.
Defending Alfa Romeo and Lancia
“You can't imagine how many people asked me to close Lancia when we created Stellantis” – Tavares said during a round table with the press – You need to know two things. First, there were many people knocking on my door to sell me Alfa Romeo. And I said no. And there were many other people who told me that I should kill Lancia. It's embarrassing: I said no again. So today, what we did was reconvert Alfa Romeo's business. The brand is profitable, it is positioned in the premium segment. The business is growing”.
The new Alfa Romeo, from Milan to Junior
Important declarations about the Biscione which arrive in a turbulent period from a marketing point of view given that the launch of the new B-segment SUV had to undergo a sudden change of name, going from Milan to Junior just a few days after the world premiere debut carried out in great style right in the city of Milan.
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