05/05/2024 – 8:14
Have a house on the beach or in the countryside, but without spending so much. This is the basic proposal of the startup MyDoor, which sells shares in luxury homes so that owners can share the property.
Clients, generally high-end, pay installments ranging from R$400,000 to R$5 million, to use the houses for a specific number of days a year.
The idea came about when engineer Roberto Pinheiro, founder and CEO of the company, identified that, in addition to investing a lot in purchasing the property, anyone looking for a second home needed to pay for constant maintenance, not to mention the fact that they were always “trapped”. to the same address.
“A business that was supposed to be enjoyable ends up being a headache.” Pinheiro says he was inspired by a similar model seen in the American market. The residences operated by the company cost between R$5 million and R$20 million.
“When a person has a house, they are tied to just one destination. In this format, it can have quotas in different locations”, explains Pinheiro.
The division of properties varies according to each location, and can range from two to up to eight owners – or “partners”, as the company prefers to refer to them.
This is because, to make the model legally functional, each house is transformed into a company using the limited liability company model, with its own CNPJ and rules for use, sale and purchase defined in internal statutes.
Each new resident buys a number of shares in the company, corresponding to their share of the house. If someone acquires an eighth of a property, for example, they are entitled to 12% use in the year or 44 days.
MAINTENANCE
All property management is carried out by MyDoor. This includes payment of bills, maintenance and cleaning and decoration of environments. Owners pay a monthly fee, which varies according to the costs of each location.
The company was created at the end of 2021, but only began operating in the middle of the following year. To date, the company has 24 properties, most of them in São Paulo and Bahia. There are also properties in Rio Grande do Norte and Alagoas.
For José Sarkis Arakelian, professor at FAAP and consultant in marketing strategy, the model well meets a specific demand in the real estate sector and is aligned with an economic logic of services, where you pay for the use of a product or service and not for possession alone. : “This business modeling already exists in more specific and even more exclusive goods, such as planes and helicopters, for example.”
The information is from the newspaper The State of S. Paulo.
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