To try to get back on her feet, Chiara Ferragni thinks of a new strategy: what it is
In recent months we have witnessed a whirlwind of trouble for Italy's most famous influencer. The story of the Balocco pandoro with the logo of Chiara Ferragni it overwhelmed the image of the entrepreneur, triggering an unprecedented crisis in her young entrepreneurial history.
The consequences they were and still are heavy. A class action lawsuit was initiated against her, causing significant economic damage. To deal with the situation, expensive consultants were mobilized to protect her “empire”.
Meanwhile, the company “Fenice srl”, which manages the Chiara Ferragni brand, should absolutely increase its heritage. Which might seem counterintuitive, but it serves to stem losses and reassure potential investors.
As his former partner Fedez also stated, the Balocco case was exploited to target the influencer market. And, apparently, the goal has been achieved. On the other hand, Chiara Ferragni's influence has collapsed, with a drastic drop in sponsorships on social media.
The admissions of guilt and public apologies were not enough and even participation in programs and interviews in the most popular newspapers in the country did not have the desired effect of reversing the crisis of public “trust”. The end of marriage with Fedez further aggravated his situation. Added to all this is the investigation for aggravated fraud, which led to the termination of the contract with Safilo and the exclusion from the Coca-Cola campaign.
To try to recover, Chiara Ferragni's new strategy involves the entry of new members with an injection of fresh capital (and between 5 and 6 million euros would be needed). Potential investors could include important names from the world of fashion and business. The entry of new members, however, will have a price, as happens for all companies. There is talk of “less” decision-making power for Chiara Ferragni, already tried by a delicate moment both on a personal and professional level.
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