The Formula 1 Circus is preparing to compete in the last pre-season test sessions at the Sakhir circuit in Bahrain, the same circuit that will host the start of the 2022 world championship on the weekend of March 20. In this way, activity on the track becomes more and more in the collective interest of enthusiasts, who are now ready to witness a new challenge between drivers for the conquest of the world title. However, as in all years, the approach to these events would not have been possible without the presentation of all single-seaters, with the latter being revealed to the world with several shows or events scheduled by all participating teams. Real live shows which, in February, were also broadcast on the respective ones social pages of the teamswith live broadcasts followed all over the globe by millions of fans.
In this sense, now that the liveries of all the cars are known to the general public, Zoomph has published an interesting analysis relating to social reactions to each single presentation, generating a ranking of the teams that have obtained the greater number of hits on a planetary level. In this regard, the team that occupies the primacy of this ranking is the Mercedes, who this season holds the role of reigning world champion among constructors. The German manufacturer, which had unveiled its W13 on February 18, has in fact reached the record number of 7,731,455 users – engagements – which connected on social networks for the presentation of the car, for a total of 133,828,729 views overall – impressions – of the same event. Limited to this last figure, Mercedes is the only one to boast over 100 million interactions with figures that have allowed it a social value of well $ 4,584,309. The only section where Mercedes does not appear at the top is limited to percentage of engagementswhose leadership belongs to AlphaTauri AT03, with a number that is close to 8%, more precisely 7.97%. In conclusion, the podium is completed by the excellent reactions encountered by the McLaren, 2nd with over 4 million and 200 thousand users involved, and from Red Bull of reigning champion Max Verstappen, third with the same figure of just under 4 million. Down from the podium there Ferrari, fourth in this special ranking with 2.5 million users and 1.5 million social value, for a total of 53.2 million interactions. Curiously, Haas closes the ranking, which was the first ever to present, with only photographs, the characteristics of the cars of 2022.
The newest Drive To Survive and Formula 1 seasons are coming up fast, and last month teams created their own hype on social with grand reveals of their new cars for 2022🏎️
A look how each @ F1 team’s launch day went🔽 pic.twitter.com/01fRyGUtmT
– Zoomph (@Zoomph) March 7, 2022
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