Sara Safe Factor restarts, the traveling project that has been promoting the education of young people in safe and conscious driving for 19 years. This initiative, created by Sara Assicurazioni – the official insurance company of the ACI, in collaboration with ACI Sport, takes place in various Italian cities and remains always current thanks to the constant updating of the contents and, this year, also thanks to a new and modern graphic design.
A new season
The 2024 edition of Sara Safe Factor will begin tomorrow, 6 February, with a special event at the ACI Safe Driving Center – Sara in Lainate (MI). This centre, together with the ACI Safe Driving Center – Sara in Vallelunga (RM), represents one of the main points of reference in Europe for road safety and responsible driving techniques.
The event will be supported by AC Milan and the President Avv. A. Geronimo La Russa, as well as by AC Varese and the President Giuseppe Redaelli. There will be 150 students from the Liceo Classico Clemente Rebora of Rho (MI), the Istituto Superiore “Giovanni Falcone” of Gallarate (VA) and the Faculty of Mechanical Engineering of the Polytechnic of Milan.
The Montermini experience
During the event, the students will participate in an experiential journey organized by the Sara Safe Factor experts and the international driver Andrea Montermini, who will share his experience and give advice on safe and conscious driving, underlining the importance of respecting the rules on the road and on the track. In consideration of the evolution of mobility in recent years, the project will also pay particular attention to the safety of two wheels and scooters, with a focus on the consequences of distraction, presented by the cyclist Emiliano Cantagallo, manager of the Roma Bike Park.
Also speaking at the event will be the Director of AC Milan Paolo Roggero, the Director of AC Varese Francesco Munno and Eng. Fiorella Daniele, road safety contact for the Lombardy Region, General Directorate of Safety and Civil Protection.
Subsequently, practical exercise sessions will take place, with students who will drive the cars if they have a driving license, while those who do not yet have one will use the scooters.
The strategy
“We believe that it is essential to raise young people's awareness of conscious and responsible driving, in order to reduce the risk of road accidents, which unfortunately still significantly affect this age group”, declares Marco Brachini, Marketing, Brand and Customer Relationship Director of Sara Insurance. “Prevention and education are crucial factors for greater safety on the road, whether you drive a car, a motorbike, a means of soft mobility or walk. This year too, we continue this historic project in collaboration with ACI Sport and the local ACP, involving thousands of students through in-person lessons and meetings, but also using the world of social media, with a Facebook page dedicated to the initiative and updates on the Company's Instagram profile”.
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