Sanremo – Boom of audience also for the final evening of Sanremo with 13.380 million spectators and 63.9% share. The first part of yesterday evening, from 21.22 to 23.54, was followed by 15,660,000 spectators with 62.1% share, the second part, from 11.58 to 1.48, from 10,153,000 spectators with 72.1% share.
The announcement of the winner was separated which, from 1.49 to 1.56, recorded 6,422,000 spectators with the 73.4 share. The final evening of the year sip was followed by an average of 11 million 477 thousand spectators equal to 60.6% share.
With the evening of Saturday is the record of digital views in Italy
The Sanremo Festival pushes digital visualizations in Italy. On Saturday 5 February, the record for digital video consumption in Italy was recorded since the Auditel Digital survey was active. Sensemakers has elaborated a stratospheric datum starting from the data of Auditel Digital.
Yesterday Auditel Digital recorded the all-time record in terms of views and time spent, with 60.5 million Legitimate streams (or views, according to Auditel’s technical definition). The Italians, on the whole, have dedicated 4.7 million hours (equal to 536 years) to view digital content.
The Sanremo Festival was the rich dish of this great binge of digital videos. The increasing number of events and broadcasts available in streaming on platforms and / or delivered via applications will lead these numbers to grow exponentially, certifying the ability of Italians to juggle the various on-demand proposals, rather than relying on flow schedules, as now acquired. : many have chosen to follow the Festival linearly, but many have also taken advantage of the opportunity to consult clips and extracts.
And yesterday’s figure could also have been higher considering the streaming broadcast of the Inter v AC Milan derby, but at the moment Dazn’s broadcasts are not measured by Auditel Digital (and AgCom has expressed more than one recommendation in this regard in its latest preliminary investigation).
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