Having archived the first year of his management with the good result of the playoffs achieved, Matteo Manfredi is preparing to face the most difficult season: will have to focus on promotion and do it with the next market session (the summer one) still blocked due to the negotiated settlement of the crisis. The new Sampdoria president benefited from the credit reserve granted by Piazza Dori for having saved the club from the risk of bankruptcy. But in the second season the credit disappears, together with the excuses of having inherited an objectively complicated situation.
Those who lead Sampdoria in Serie B know that the only possible mission is to return to Serie A. Manfredi’s problem is precisely that he won’t be able to spend to buy players more than what was collected from their sales. The framework outlined requires a careful strategy that cannot ignore two fundamental elements: the club will need organization and transparency. Football is only apparently fantasy and improvisation; on the contrary, as in any other company, results arrive where there are precise and respected roles, clear responsibilities, broad delegations.
The South steps of the Ferraris stadium
In recent days Paolo Maldini gave a much commented interview in which he indicated the main secret of Inter’s victories precisely in the corporate organization. But Napoli’s golden year also demonstrated the same thing: a president who for once did not invade the fields of an accredited sporting director (it was Giuntoli, now at Juve) and a coach inspired and followed by the team (it was Spalletti, now Italy coach) and the third scudetto has arrived. In the following season, the one that is about to end, with the denial of those principles, tenth place is instead arriving. Likewise, if Sampdoria wants to achieve its objectives, it will have to: equip itself with a general manager who represents a certain point of reference; strengthen the position of sporting director Andrea Mancini, who has shown he has numbers, if it is decided to continue with him; to convincingly support coach Pirlo who was able to adapt and find adequate solutions in a very difficult season; resolve the issue of the medical staff, responsible for a season never seen before in terms of number and complexity of injuries; make corporate procedures clear starting from the shareholders’ meeting which must be held in Genoa and not Milan. Because Sampdoria is above all about the Sampdorians; who live mainly in Liguria. —
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