Sometimes we forget that Antena 3 also does junk TV; that began to be done at the same moment in which the chain began to work. Telecinco, in 1990, mainly programmed cartoons. Encourage at all hours. Sports series, series of girls with powers. They were even so smart that they put on an unbeatable series like champions at the time of the news. And of course, explain to a nine-year-old that he can’t see the Derrick twins’ hell catapult because his parents want to know how he’s doing in the Gulf War.
the excellent documentary The Alcasser case explained not only what happened to Miriam, Toñi, and Desirée (although the essence of the facts we all know: cruelty and cruelty post-mortem), but also what was happening with us, what made that an event that did not reach Berlanguiano because first of all it was nefarious.
Now even crime is pop. Everything is postmodern, everything is liquid. Everything is nothing.
We have come a long way since we saw “life live” for the first time, since it was suggested to us from TVE to live “the fight for fame” live (which turned out to be, luckily, an endearing coexistence between young singers) . The public that vibrated with Oliver and Benji may be the last generation of pure viewers. Those who have come after, those who will come, are screen audiences. I can barely distinguish Cuatro from La Sexta. La Sexta is more politicized if possible, and Risto Mejide comes out on Cuatro all the time. Right now television offers two options: the rehash (we will never get tired of watching Pawnshop neither The Simpson), and informative endogamy (so that later they say royalty). I think about all this because this Wednesday, apparently, a new president enters Mediaset. His name is Borja Prado and, from what they tell me, he is a tyrant in the original sense of the term. That is, he comes to fix things. Sometimes, to understand television, you have to understand economics first.
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