REAL ESTATE: HERE IS THE PLATFORM TO SELL OR RENT IN A SMART WAY
Dream properties at rock-bottom prices, phantom luxury homes, fake real estate agents, fake auction sales brokerages, these are just some of the most common real estate frauds that occur every year in Italy. In fact, behind many real estate adverts there are, in some cases very well, hidden scams.
It is therefore not difficult to fall into the trap of fraud, the real estate scenario is very diversified and there are numerous agencies, so it is not easy to understand which one is best suited to your needs. Suffice it to say that in Italy, there are 26,550 agencies, one for every 2,226 people and, according to the 2024 Real Estate Networks and Aggregations Report, there are 46,981 registered real estate agents, up 14% compared to 2019. The situation is even more complex in Milan, where there is one agency for every 652 people, specifically, one for every 100 steps. The Italian residential market is very dynamic with around 710,000 real estate transactions, a value that is still very high even if stabilizing after the 2021-2022 boom (739/745k). You have to go back to 2007 to find higher numbers (816k).
TO Milan city in 2023, 24,832 residential deeds were signed. Considering that 50% passes through agencies, we have an average of around 6 real estate transactions per agency, with an average commission of 15,000 euros, equal to over 90,000 euros in turnover.
''It's a sector that users rarely approach. The average seller is 54 years old and only makes a couple of real estate sales in their lifetime. Due to inexperience and driven by apparent savings, many still choose to proceed without an agency but there are different risks they may face'', say Giorgio Forti and Mattia Tricella, the co-founders of Qualeagenzia.it, the platform created to find, compare and choose the best real estate agents that helps owners navigate an increasingly complex landscape. ''In fact, among the risks of selling a house without relying on a real estate agency – they continue – there are several, first of all an incorrect estimate or low visibility and valorisation of the property. Other elements not to be overlooked may include the lack of urban planning and cadastral compliancea bias in negotiations, the complex management of visits and the verification of clauses and contracts when there is a lack of legal and bureaucratic knowledge''.
Thanks to the portal it is possible to compare services, Google reviews, video presentations of the agency owners, ready to get involved personally, and the history of results to find the best professional mediator suited to your needs. The proprietary algorithm manages to offer the best solution thanks to the parameters entered by the user. Thanks to a brief description of the property, Qualeagenzia.it offers a selection of all the agencies present on the platform, filtering the correct specialization match by size, location, state of conservation and positioning in the market.
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