The future of Rai is uncertain. Public TV will have to face important challenges to retain its big names and counter the advance of competitors
Amadeus' farewell to Rai, after rumors and speculation on the modalities of this divorce, seems to have left important consequences. Or rather, it appears that several other big names in public television are abandoning ship. Rai, in fact, trembles at the possible loss of some of its big names. Could the star host of five editions of Sanremo be the first pebble in a landslide that will make other big names slide away?
Among these “big shots” in Rai, the name of certainly stands out Fiorellothe last real star of Viale Mazzini, who seems intent on taking a sabbatical after the end of Long live Rai 2!. The tiredness of such a morning newspaper may be understandable, but even more so the sudden loneliness after the farewell of a close friend from Rai Uno.
Other well-known faces could also greet mother Rai. Siegfried Ranucciafter the clashes with the Rai Supervisory Commission and Maurizio Gasparri, he could abandon the management of Reports. Francesca Fagnani highly appreciated presenter of Beasts is courted by Mediaset and Nove, while Federica Sciarelli historic standard-bearer of Who has seen? could leave after the “rudeness” of Wild Westa program similar to his which aired on Rai 3.
Meanwhile, the arrival of Amadeus on Discovery+ is official, the back and forth surrounding this sensational purchase. The tenant, who will receive a compensation of 2.5 million euros per year for four years, it will have a daily program and a musical format. But will it be the only market coup for Nove? The “grafts” campaign for the Nove team will certainly not end here.
Rai, to counteract the drain of talent, aims to lock down Fiorello and Antonella Clerici. Discovery Italia's programming manager, Laura Carafoli, has in fact confessed her admiration for the presenter.
Finally, there is the very heavy unknown Sanremo. The Festival remains in the hands of Rai until 2025, but the competition steps forward, with Mediaset always lurking. The choice of host for the next edition is still uncertain, the “totonomi” has been going on for months without a solution. All eyes on the names of Carlo Conti, Paolo Bonolis, Alessandro Cattelan and Stefano De Martino, who are among the most popular.
The future of Rai is uncertain. Public TV will have to face important challenges to retain its talent and counter the advance of competitors. The loss of big names could bring down ratings and audiences for Viale Mazzini forever.
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