Prada, Andrea Guerra will be the new CEO
To the Prada board of directors scheduled for next January 26, Andrew War will be proposed for the role of CEO of the Prada Group. Miuccia Prada will maintain her position as creative director of Miu Miu and Prada (the latter together with Raf Simons) and of board member.
On the occasion of the shareholders’ meeting for the approval of the 2022 financial statements, Patrizio Bertelli will be proposed for the role of chairman of the board of directors of Prada, Paolo Zannoni will be proposed for the role of executive vice president of the board of directors and, at the same time, of chairman of Prada Holding.
The goal is to “ferry” the company through the generational transition which, sooner or later, will have to take place. Lorenzo Bertelli, the son of the two founders of the brand, is considered still immature to take the reins of a group that has a turnover of over 3.3 billioni last year. For this reason, a highly experienced manager like Guerra allows Bertelli to grow calmly without forging ahead.
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