The Pokémon Company has announced that the Balmain x Pokémon Trainer Limited Edition Fashion Set will arrive on Pokémon Unite for Switch and mobile in September. Inspired by the bold legacy of Maison founder Pierre Balmain, who launched the legendary “New French Style” over 75 years ago, Balmain creative director Olivier Rousteing has decided to bring the “Renewed French Style” to the world of video games as well. “Pokémon’s bright, pop aesthetic and captivating creatures have always fascinated me,” Rousteing notes. “Today they make me think of a bygone, simpler era, when we all had an optimistic view of the positive changes that we were certain would result from digital innovations. And that’s why I’m so happy to partner with Pokémon on this collection: why , today more than ever, we need to remember those past moments of hope and optimism “.
“Balmain is an iconic fashion brand that continues to capture the world’s attention with its innovative designs and immense creativity,” comments Kenji Okubo, President of The Pokémon Company international. “For more than 25 years, Pokémon have been a key element of the cultural Zeitgeist and the key to our success is the ability to foster innovation. In Balmain we have found a partner who shares our values: together we have managed to create something truly special that combines the physical and digital world with fashion “. The Balmain x Pokémon collection features a new take on the house’s iconic garments, including the famous hoodies and sneakers, as well as the Labyrinth motif, designed by Pierre Balmain over 50 years ago. Sweatshirts, jackets and oversized garments take up the graphic treatment attributable to Pokémon, and many of the accessories are hybrids of Balmain’s most emblematic bags and Pokémon illustrations.
The collaboration includes a further partnership between Balmain and SharpEnd. From September 5, 15 different NFC-enabled Balmain x Pokémon badges will be available for in-person purchase at nine different Balmain boutiques in America, Europe and Asia, as well as at Stadium Goods, a Balmain retailer in Chicago. These special badges will allow access to a Balmain x Pokémon experience, with digital content and rewards including VIP tickets to the upcoming Balmain Festival during Paris Fashion Week, and instant access to the Balmain Fashion set in Pokémon Unite. Players can unlock the Balmain Fashion Set Trainer fashion item for free by logging into the game for seven days from September 2, 2022 to September 30. Additionally, fans who purchase one of the Balmain x Pokémon patches can get a digital code to unlock Balmain Outfit Set Trainer fashion items for free.
#Pokémon #trainers #wear #Balmain #collaboration #announced