The world of cars and mobility is not just made up of products to be put on the street. High-impact communication also contributes to brand recognitionand he knows this very well Pirellitire manufacturer and strongly involved in the fashion world through its famous Calendar.
In the 49th edition of “The Cal“Pirelli has pulled extraordinary names in contemporary women’s fashion out of the hat. The 2023 calendar will in fact feature the images of 14 well-known models, photographed by the Australian Emma Summerton. The names are of great appeal: Karlie Kloss, Bella Hadid, Cara Delevingne and Emily Ratajkowski are in the front row, followed by Guinevere van Seenus, Lauren Wasser, Ashley Graham, Precious Lee, Sasha Pivovarova, Adut Akech, Kaya Wilkins, Adwoa Aboah, Lila Moss and He Cong. The calendar is global in all aspects, and the common thread also has a title, “Love Letters to the Muse“.
The 2023 Calendar stars were photographed in New York and London studios in June and July 2022 and modeled by Amanda Harlech, the British creative consultant and former muse of John Galliano and Karl Lagerfeld. The striking and detailed sets were designed by Viki Rutsch while the famous hairdresser Eugene Souleiman brought a series of wigs, ingenious headdresses, combed back; Hiromi Ueda applied makeup.
Among the big stars, Bella Hadid and Emily Ratajkowski are making their debut as regards the Pirelli Calendar, as are Ashley Graham and Precius Lee. Maybe it won’t get motorists around the world to buy more tires, but The Cal has become a tradition that today expresses itself, or at least tries to do so, with a more feminine point of view both in front of and behind the photographic lens. Summerton has in fact stated that in this calendar she has tried to “giving the protagonists a platform to express themselves, rather than just showing their beauty or a particular dress“.
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