Phil Spencercurrently head of the division Xboxis within Microsoft for about 30 years, and after countless achievements he managed to revive the company following the bad launch and the problems he had with One, a story that will lead him to receive the award AIAS Lifetime Achievement Award (Academy of Interactive Arts & Sciences) over the DICE Awards.
Since joining the company in 1988, Phil Spencer has managed to finalize unprecedented acquisitions and improvements to the Xbox ecosystem, not to mention the recent Activision Blizzardand led the division to compete (again) after the launch of Xbox One with the other majors in the industry, when it seemed ready to be closed.
The AIAS award has already been obtained by prominent figures in the world of video games, such as the bosses of Nintendo Minoru Arakawa And Howard Lincolnthe creator of PlayStation Ken Kutaragithe founder of ESA Doug Lowensteinthe former CCO of EA Bing Gordonthe beloved president of Nintendo Satoru Iwata and the corporate advisor Genyo Takeda.
Below you will find the declaration of the directors of the academy, who have rewarded the deeds of Spencer:
Phil has demonstrated passion and leadership throughout his entire career at Microsoft. He is responsible for the incalculable impact and for the initiatives that have made themselves felt in the entire video game industry. We can’t wait to celebrate Spencer’s major impact on gaming history by presenting him for our Lifetime Achievement Award.
The award ceremony will take place on 24 January a Las Vegasduring which Spencer will be awarded by Todd Howard (Director of Bethesda), which will give him the coveted prize and will certainly remember some of his greatest maneuvers within the Redmond company, which he managed to convince not to abandon the Xbox division, investing heavily in services, acquisitions and development of new games.
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