“In a project of this type, the presence of all generations is fundamental: first of all we must understand the different perspectives of different generations regarding the concept of health. According to the perception of the senior generation, health is only physical, while for the new generations health is also mental. This perception must help the pharmaceutical industry Merck to develop innovations. We have four different generations to integrate, but first we must understand their different perspectives.” Thus Ramon Palou de Comasema, president and CEO of healthcare of Merck Italia, yesterday in Rome, during the conference 'Emerging healthcare trends. A closer look across generations' which saw the presentation of the research carried out by Luiss in collaboration with Merck Italia which photographed the evolution of the concept of health in Italian generations.
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