Responding to the needs of children, and also their parents, in the safe and responsible use of mobile technology is part of Orange’s concerns. These days, the Masorange group brand offers the ‘Túyo’ service, which facilitates the tasks of limiting screen time, blocking inappropriate content and locating minors when necessary. Faced with these demands, the telecommunications company has designed a set of functionalities to protect minors, whose first contact with mobile telephony usually occurs in Spain before the age of 11.
Risks such as cyberbullying, addiction to mobile phones and social networks, or mental health problems such as anxiety and depression, among others, are part of the catalog of dangers brought about by the permanent presence of the smartphone in the hands of minors. Faced with this worrying reality, Orange offers a tool to mitigate these threats with a complete solution “aligned with the company’s commitment to responsible digital inclusion for all.”
The initiative, developed with the advice of the parents themselves and the experts of the Empantallados platform – made up of specialists in digital education – consists of a parental control application so that all members of the family nucleus are clear from the beginning about the use that The minors are going to use their cell phone. With this app, parents or guardians establish “the exposure time to screens and digital rest times for their children, limiting schedules and blocking browsing at night.” It also manages and controls access to web content, restricting harmful applications and content. Besides, facilitates “geolocation with defined safety zones (geofencing) to know that children are safeevasion and blocking detection (elimination of the SIM or the application) and battery charge monitoring”, according to the teleco.
Likewise, the system establishes a panic button, so that the minor can notify the preconfigured contact numbers in case of emergency. Along with all of the above, the tool “includes a pact between children and parents that, through the symbolic signature of both, establishes a relationship of mutual support in the use of technology: adults, being an example of digital behavior and providing their accompaniment and trust in their children; and the minors accepting the responsibility that their parents place on them through the acceptance of usage guidelines to have that first mobile phone.”
According to Orange, this service has three contracting modalities – Initial You, Medium and Advanced You. In the case of TúYo Inicial, for 10 euros per month, the minor can use up to a maximum of 3 hours of internet daily on their first mobile phone. with the possibility of choosing the most appropriate time slots; In addition, limit cell phone access during rest hours. As for the applications that are blocked by default, they include social networks, dating or adult applications, and online betting and shopping applications, for example.
The remaining modalities differ fundamentally in the number of hours of daily screen use that the minor can enjoy, as well as in the applications and websites they can access, in order for them to evolve and build a healthy and beneficial relationship with the child. technology. In the event that the customer purchases the service together with a smartphone for sale in installments, Orange makes available a pack for the little ones, which includes, in addition to their terminal, a screen protector, case, headphones and an exclusive card game to learn as a family outside of the digital world. This pack will be available at launch for customers who carry their line to Orange, although it will be extended to other contracting options soon.
Jacobo Gálvez, Marketing Director of MasOrangehas emphasized his group’s commitment “to responsible digital use and to our clients, with a solution shared by parents and children to guarantee safe access and use of screens, helping families to live better with technology and “The use of mobile phones becomes an opportunity for growth, education and safe entertainment for the little ones.”
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