Oppo has announced the collaboration with Getty Images, leader in the creation of visual content, for the launch of the project “Reinterpret Your Moment”, within which Getty Images will provide creative ideas on five photographic themes (reproducing authorship, reinterpreting the world of work, age is just a number, women to portray, the new stages of success), which users with Find X5 Pro will be able to interpret creatively through their photographs. For the duration of the project, Oppo will make its flagship Find X5 Pro available to 20 Getty Images photographers, who will use the smartphone functions to create works that reflect one of the selected themes.
As the world’s foremost image expert, Getty Images will also use its curating expertise to include campaign shots in its global online library GettyImages.com. “Always a benchmark in creating and curating visual content and synonymous with quality photography, Getty Images has inspired millions of creatives around the world,” said William Liu, Vice President and President of Global Marketing at Oppo. “Oppo has always supported the idea of allowing users to interpret the world through the lens of their smartphone. Thanks to its legendary imaging experience, we believe that Find X5 Pro will allow even more people to unveil their inspirations. through photography “.
“We are thrilled with our partnership with Oppo. Getty Images has worked for over a decade to break down all sorts of stereotypes and create a more authentic visual vision of how issues such as LGBTQ movements, religion, mental illness and disability are conveyed through media, advertising and social media. Just as images have the power to shape ideas, we believe they have the power to move the world, elevating different narratives that can alter perceptions, evoke empathy and build a greater sense of community. Oppo’s Reinterpret Your Moment initiative focuses on our photographers, who will bring to life new visions about fatherhood, the modern world of work, age, women and new stages of success, challenging stereotypes and reflecting also what consumers want to see, ”adds Kate Rourke, Head of Creative Insights, APAC.
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