From the hand of Mayer Colombia SAS, a subsidiary of Meyer US, arrived in Colombia Farberwarethe most trusted and loved pots and pans brand by consumers in America (Voted most trusted cookware brand by American shoppers in the 2022 BrandSpark American Trust study).
Farberware seeks to establish itself as one of the favorite brands of pots and pans in Colombian families, combining traditional, reliable style with modern features and benefits to deliver the best meals.
It also includes the CookStart and Style lines, which combine design and technology with DiamondMax non-stick. In addition, it brings the Eco Advantage collection, made of 100 percent recycled aluminum. with ceramic non-stick, ideal for preparing delicious meals for the whole family. With these innovative collections of superior quality, Farberware seeks to create a strong bond with Colombian consumers, promoting family cuisine and innovation in the use of local ingredients.
At the same time, Farberware is linked to sports by supporting high-performance Colombian athletes who will participate in the Paris 2024 Olympic Games. To do this, launch the campaign “Farberware Champions Tour: Fueling the Dreams of Our Athletes“. This campaign will feature prominent Olympic athletes as brand ambassadors, including Yeni Arias (Boxing), Angie Orjuela (Distance Athletics) and Alexis Cuero (Greco-Roman Wrestling), classified for the Paris 2024 Olympic Gamesin addition to the renowned boxer Yuberjen Martínezsilver medal in Rio 2016.
Within the framework of the launch of the “Farberware Champions Tour“, the public will have the opportunity to learn about the life stories of these great athletes and enjoy a live demonstration of the techniques that have led them to excellence in their sporting disciplines. SIt will be an event full of emotions, color, family joy, great offers and many surprises, which will take place next Saturday, May 18 at the Jumbo Calle 80 warehouse in Bogotá.
In addition to our Olympic athletes, the “Farberware Champions Tour” will feature the presence of the world-acclaimed Colombian chef Leonor Espinosa (best female chef in the world in 2022 according to The World’s 50 Best Restaurants) in a stellar cooking demonstration, hosted by the presenter Zahira Benavides.
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