HP and Ferrari, the marriage is official
As we announced in the last few hours, Ferrari once again has a new title sponsor. It will be Hewlett-Packard (HP), an American multinational IT company. From Miami onwards, the official team name will be “Scuderia Ferrari HP“. Ferrari itself made the multi-year agreement official on its social channels.
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Until 2021, Ferrari had 'Mission Winnow' as its title sponsor, then it did without it, unlike Red Bull (which has entered into agreements with Oracle) and Aston Martin (which has Aramco). The sponsorship figures would not be lower than those recognized by Oracle to Red Bull (around 100 million dollars per year).
HP is by no means a new name within Formula 1. The multinational was in fact title sponsor of Williams from 2000 to 2005 and is still in the Circus under the name HPE (Hewlett-Packard Enterprise) as sponsor of Mercedes and Sauber .
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