Nike, the American giant of the textile sector, has presented results that have made some investors who have been concerned about their delicate situation. But Elliott Hill, his new CEO, has reached the company with good foot, beating the bad expectations that analysts had. The company that saw teams such as FC Barcelona and Atlético de Madrid has registered a 9% drop in its income up to 11.3 billion dollars, harvested a much better figure than the 11% drop, up to 11,000 million, which predicted the market.
In addition, the official NBA brand has surprised the profits, then He has obtained 54 cents per share, compared to the 29 cents estimated by analysts. In this sense, its most powerful market has been North America, where it has obtained $ 1.1 billion in sales compared to the 910 million dollars that were expected. In fact, the firm has harvested 4,860 million dollars compared to the 4,470 million calculated by the market previously. With these data, the firm has gotten 2% in the After-Hours.
However, the drop in income has been especially related to Nike’s replication in China. Sales in the Asian giant have fallen by 17%, signing 1,730 million dollars, compared to the expected 1,840 million. The waning of brand marketing in China have supposed their greatest decrease in sales during the four -month period.
On the other hand, their own sales have fallen less than expected, amounting to a volume of 4,700 million dollars compared to the expected 4,450 million. To this is added another fact that usually does not give much game for Nike caliber signatures: the taxes paid by the company. The company has paid 5.9% of rates in the US compared to 16.5% of the previous year and 17% waiting for the marketsthus rounding a report with which you have saved the furniture before starting its reconstruction.
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