NFL announces Brazilian bank XP as presenting partner of game in São Paulo

The National Football League (NFL) has announced a historic alliance with the Brazilian bank XP as presenting partner of the NFL’s first international regular season game in 2024, to be held in São Paulo.

This collaboration marks a significant event for sport in South America, with eThe confrontation between the Green Bay Packers and the Philadelphia Eagles at the iconic Corinthians Arena.

Michelle Webb, vice president of international business for the NFL, expressed her excitement about this partnership.

“As the League continues to prioritize global growth, we are delighted to work with XP as the presenting partner for our Week 1 game in São Paulo. We have over 35 million fans in Brazil and we are looking forward to our first international match of the NFL this 2024 in South America with XP as our leading partner in the market,” he noted.

Exclusive Benefits for XP Customers

Lisandro López, CMO of XP Inc., highlighted the importance of this collaboration.

“The first NFL game in São Paulo is one of the most anticipated sporting events in the country and will be remembered as a milestone in sports history,” said López.

We are delighted to partner with the NFL as a presenting partner and we are excited to offer customers of XP Visa credit cards an exclusive pre-sale of tickets, a benefit that offers access to a monumental moment in the history of American football in Brazil.”

As part of this alliance, XP Visa credit card customers will have early access to tickets from June 10 to 12, through an exclusive pre-sale. This initiative seeks to offer significant advantages to XP customers, allowing them to secure their place in this unprecedented event.

Brazil, which has more than 35 million NFL fans, is the second-largest international market for the league after Mexico.

The NFL in São Paulo

The holding of the first NFL game in São Paulo reflects the growing interest and passion for American football in the country. The opening game will take place on Friday, September 6 at 9:15 pm local time (8:15 pm ET), marking the start of Week 1 of the 2024 regular season.

Tickets for general sale will be available starting June 13. Fans interested in more ticket information can visit the official NFL site at nfl.com/international/games/saopaulo. Additionally, XP Visa credit card customers can access more details on the exclusive ticket pre-sale at lp.xpi.com.br/NFL.