Netflix’s new feature will delight everyone. The company of streaming has enabled the Moments function in its phone application, which allows you to save the scene that most excites your users to share it on social networks in a special format.
According to the Netflix statement, Moments creates a clip of the scene chosen by users, whether from movies or series, in a format that can be viewed as a story on Instagram, Facebook, Snapchat, WhatsApp or simply sent in a message. This is not a scene download in the strict sense, but rather a way to send that sectioned content via streaming.
“Let’s say you’re watching the latest season of Bridgerton on your phone and you want to save the scene in which Colin and Penelope share their long-awaited kiss in the carriage. All you have to do is click on Moments at the bottom of your screen and it will automatically save to your My Netflix tab,” the company explains.
Availability and operation
The Moments feature is available from October 28 on phones running iOS. Android devices will have to wait a few more weeks for the My Netflix tab to be automatically displayed in the official app.
In the new tab, the scenes that each user likes the most will be registered. The choice of playback time will also serve as a marker in the chapter or movie. If users want to watch that content again, Netflix will play their favorite part directly, instead of starting in the credits, as implemented until now.
The giant of streaming makes a special collaboration with the Popcorn Indiana company for a new line of popcorn in various flavors. At the moment, they will only be sold in the United States.
New strategies in complex scenarios
Netflix is trying at all costs to change its image among the user base and increase their content consumption time. In recent months it has shouldered the costs of unpopular decisions such as raising prices, eliminating the basic subscription and reducing the number of shared accounts. Your best strategy, for now, is to continue uploading content with a large number of followers.
For November, Netflix will bring the second season of Arcane, the sixth season of Cobra Kai, movies like Pedro Paramo, Spider-Man, Minions 4and animes like Rank ½ and DanDadan. The arrival of the second season of The Squid Game, Merlina 2 and live sporting events from WWE and NFL.
But the firm’s gold mine is not its clients, but its current advertising sales policy. According to the latest statement in this regard, 2024 represented an increase in advance ad sales of 150% compared to 2023. Netflix clarifies that it has key categories such as consumer goods, technology and entertainment, vehicles, restaurant chains and retail . “Our advertising clients remain excited given the high engagement of our audience and the variety and quality of our programming,” the firm said.
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