The co-CEO of the streaming giant, Ted Sarandos, believes that the slice of users willing to see commercials to pay less is very large
Netflix co-CEO Ted Sarandos has confirmed that the company will introduce a subscription that includes advertisements on the world’s most popular streaming platform later this year. In an interview with the Cannes advertising festival, Sarandos said: “We have left a large segment of consumers out of our offer, namely people who continue to think that Netflix is too expensive for them and that they would have no problems. to see some advertisements while using the service. We are about to add a subscription with advertising for all those who want a lower price. ”
The company has expressed its intention to open to advertising as early as April, after the loss-making results for the fiscal quarter just ended. The loss of 200 thousand subscribers in the first quarter of 2022 certainly alarmed the company, which however remains the one in its sector with the most paying subscribers, 222 million, not to mention the many who use shared profiles. It is unclear who the advertising partners will be on Netflix, although the most informed rumors say that NBCUniversal and Google are in the forefront. Disney Plus will also introduce a subscription with advertising, starting in 2022 in the US and expanding the offer in 2023 to the whole world. The commercials won’t exceed four minutes per hour, Mickey’s company said.
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