Niantic announced today NBA All-Worldhis new game that uses a augmented reality on which the famous precedents of the Californian software house are based, such as Pokémon GO and Pikmin Bloom, but in this case for a game entirely focused on NBA basketball with a lot of official license.
Niantic has partnered with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to create NBA All-World, a real-world basketball-themed mobile video game. Niantic’s intention with this title is to bring NBA fans into Niantic’s “Real World Metaverse,” according to the team’s words in the press release.
NBA All-World is a free-to-play basketball game based on geolocation: users’ task will be to explore their neighborhoods to find, challenge and compete with NBA players. They will then be able to recruit them into their own team, demonstrating how much they are worth on the pitch. The game is officially licensed by the NBA and NBPA.
“NBA All-World is a first in the sports game industry, as it is an original mobile game that will appeal to both casual and hardcore NBA fans,” said Marcus Matthews, Senior Producer at Niantic. . “We are creating and designing a game that allows players to represent where they come from and show their individual style.”
Adds Matt Holt, Head of Consumer Products at NBA: “Through our partnership with Niantic, NBA All-World will offer fans around the world the opportunity to fully immerse themselves in the energy and excitement of the NBA. As the name demonstrates. game itself, we look forward to engaging our fans from all over the world through this immersive experience. “
But there is also room for the metaverse, again: “NBA-All World gives us the opportunity to bring NBA players into the real-world metaverse of Niantic, opening up to fans the ability to interact with them in a way new, “said Josh Goodstadt, EVP of Licensing at THINK450, the innovation engine of NBPA. “Niantic has a proven track record of creating games that encourage engagement with local communities, and having our players integrated into NBA All-World increases that engagement.”
In addition to the players, there will also be room for accessories, clothes and customizations fashionable, with the ability to dress the game’s protagonists with customized clothes. It is not yet clear how the actual game works, but in the meantime an official website has been opened from which information can be obtained, with users who can already pre-register to keep up to date and have the opportunity to access the NBA preview. All-World.
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