Gresini Racing is one of the historic MotoGP teams and with the arrival this season of eight-time world champion Marc Marquez, who joined his brother Alex, it has become one of the most popular teams in the World Championship.
Now, the Italian team has partnered with MotoGP Guru and Animoca Brands subsidiary SPORTPASS to launch the first fan-only sponsorship program. The program will allow MotoGP fans to purchase and own an exclusive personal team package, with four levels of sponsorship, starting at a reasonable price of 125 euros.
In return, fans will be able to enjoy a number of exclusive benefits, such as VIP experiences in the paddock, seeing their name on bikes, on team websites, on sponsor walls, or being invited to exclusive events, such as zoom calls with team members, special personalized merchandising and the chance to win a Ducati Panigale V4S, the official test bike used by Marc Márquez in his private training sessions.
Sponsoring fans will also receive exclusive digital passes, collectibles, invitations and badges, as well as access to other exclusive sponsor content, all via the fanpower.gresiniracing.com registration channel.
An innovative initiative
“We have always had an incredibly loyal fan base, not only of the team, but also of the many drivers who have achieved success with our projects. We couldn’t be happier to be the first team to allow true fans to become sponsors and make this initiative available globally”, explains Carlo Merlini, Commercial and Marketing Director of Gresini Racing.
“We are eager to innovate and engage in new and exciting ways,” he notes, regarding this innovative way of bringing fans closer to team sponsorship.
“This is a world first in the sport; we have partnered with Gresini Racing to bring fans even closer to the team and the riders they support, and to do so using the latest technology to provide security of ownership and value,” explains Jordan Fogerty, CEO of SPORTPASS. “We expect the SPORTPASS platform and the value it offers fans to prove to be a game-changer in how teams and drivers connect with fans, as well as the partner brands that are key to enhancing fan experiences” .
To access this innovative initiative from the Marquez brothers’ team, Gresini Racing, simply go to their channel (fanpower.gresiniracing.com/registration) to register and discover the different levels of sponsorship available to fans and find the one best suited to own tastes and expectations.
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