During the earnings report presented this week, Sony has detailed more of its purchase of the study.
It’s been a busy week for sony playstation. To close the month of January, the purchase of Bungie was announced for a figure close to 3,600 million dollars and, shortly after, they have presented their financial results report corresponding to the third quarter of the fiscal year in which we find ourselves.
Several things stand out in it, such as the fact that the company has set a record year but PS5 has sold less than expected due to the component shortage that plagues the industry (and that will extend throughout 2022). However, discussions with shareholders have further detailed the bungie onboarding and what plans are behind this operation.
It will also help games as a serviceVideo game industry analyst Daniel Ahmad of Niko Partners has summarized Sony’s comments on the matter, highlighting that PlayStation incorporates in addition to Destiny a great new IP under his umbrella. In addition, the studio’s experience will help when carrying out new games as a service, after learning that they plan to launch up to 10 of them before 2026.
Similarly, on PlayStation they will continue to insist on the arrival of their IPs to other platforms as part of the growth strategy. It is expected that will continue to release games on PC in the future after the recent success accumulated by God of War, which will serve to expand the PlayStation brand to a new group of users.
With these plans and the acquisition of Bungie, they hope to accelerate revenue growth from their own games. Looking for more than double income for first party games by fiscal year 2025. It fits in with the strategy we were discussing yesterday: continue to release great narrative single-player games while adding different games as a service that translate into higher revenue.
Destiny could expand to the cinemaIn addition, Sony’s chief financial officer, Hiroki Totori, has approached Destiny to other media such as film: “Bungie wants to expand their IP in a multidimensional way. That is their hope and we think we can help. We have Sony Pictures and Sony Music and Bungie can take advantage of our platform to grow their brand in a big way,” he commented.
The explanation of this new union between Sony and Bungie was necessary for investors, since the news of the purchase only timidly increased the value of the shares. However, it seems that this practice will be common in the near future, since the head of PlayStation himself, Jim Ryanhas made it clear that Sony will buy more studios in the future, so we can expect more news to match the forecasts given this week.
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More about: Sony, PlayStation, PS5, Bungie, Destiny and Games as a Service.